Diddy Expands Deal With Ciroc
Posted by | Posted in Da Game and Industry News | Posted on 01-11-2009
Sean “Diddy” Combs has expanded his deal with the world’s largest liquor maker to extend his Circoc brand of vodka. Combs is a 50 percent owner of Ciroc with Diageo.
Diageo is also the owner of popular brands like Smirnoff and Ketel One.
Bloomberg News reports that Combs and Ciroc are planning to release coconut and red-berry varieties in the United States according to Circoc’s marketing director, Marc Strachan.
The partnership with Combs is extremely lucrative, helping…(read more)
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